There's No Point Doing SEO If You're Not Doing It Right.

Look back to the history of SEO, you will see this arena is quick-moving. In order to provide the value and relevance for the audience, the Search Engines keep updating their algorithms regularly. Google keep on executing changes to reign supreme and so do the webmasters to catch up the current SEO trends.

Webmasters try hard learning the protocols of search engines, refreshing tactics, testing hypothesis and churning the enigmas behind their algorithms. In this frantic scramble of appeasing Search engines, we tend to overlook the true meaning behind our actions.

Content takes the foremost seat in SEO activities these days. “More content” is becoming the Mantra. Although, this is the holistic approach to SEO, stuffing keywords and lot of useless information should not be the purpose. Instead, provide the readers what they are looking for. Search Engines are only interested in the valuable content.

The pros forecast future algorithms will look for user-based features only. Ultimately, It is the user who is influenced by our SEO efforts.

There's no point doing SEO if you're not doing it right.

So how do we optimize for the audience? The answer to this is ‘take time to study the visitor’s expectations and experience’. This is termed as intent marketing.

Focus on four goals for significantly better traffic:

1. Give the best response to the intent of the first query. It is crucial to solve the user’s query, swiftly. Failing here will lead to huge bounce rate. Keywords and Metas can help you rank in SERP, high bounce rate may drop your SERP rank.
2. Refrain from writing spammy articles or stuffing keywords. This is a big turn-off for the readers. Match your content with user’s intent.
3. Assist the visitor to click-through. Write compelling snippets that go along the content to convince user to click on your link over others.
4. Guide user in task completion. Design a user-friendly landing page that allows the users to complete their task. Keep the page simple with actionable links and buttons in focus.

There are three steps to completing these goals.

Non-Performing Pages

Filter low-performing pages. Study two metrics to identify them; Page Views and Bounce rate.

●      High bounce rate symbolizes a large number of visitors are abandoning your website without digging further. This means less informative and engaging content.

●      Less number of page views suggests your page is not viewed enough. Implement attractive and clean page design, engaging content with good keywords.

Search Intent Disparity

Find the contrarieties between user’s search query and your keywords. Keep yourself in audience cloak. Analyze their intent and what you are offering.

Efficacy Evaluation

If you are not optimizing, you’re not doing SEO right. Keep updating the page layout, content, keywords, link building unless you are unable to satisfactorily answer search queries.

Make sure Google comprehend your page relevance to audience intent.

Revise these six sections of your on-page SEO:

1. Title Tag — Revise the title tag of your page. Include the MAIN keyword you’d prefer to rank for.
2. Meta Description — A meta description can appeal the visitor to click your link. Keep it descriptive, winning and relevant. Include keywords.
3. Page Titles and Headers —Write appropriate page titles and headers. Embed keywords in headings.
4. Body — Contribute worthy and relevant information to the user.
5. Call to Action — Provide a phone number, contact information, or an offer to let the user take action. Designing your CTA well to tempt the user.
6. Featured Image- Garnish your content with attractive images to entice and engage readers.

SEO is an ongoing process. Always keep a vigil on your website’s progress and optimize it accordingly. Keep your visitants’ interests your priority, Move closer to giving the absolute content for the users and search engines as well. You will get positive results!! - SEO Company In Bangalore